1.
P. Selvi, Dr. R. Brinda Shree. STRUCTURAL INFLUENCE OF DIGITAL MARKETING STRATEGIES ON PURCHASE DECISIONS OF FMCG PRODUCTS IN SALEM DISTRICT. JBM [Internet]. 2025Aug.30 [cited 2026Oct.26];11(3):58-7. Available from: https://www.ijrdobm.com/index.php/bm/article/view/6443