P. Selvi, and Dr. R. Brinda Shree. “STRUCTURAL INFLUENCE OF DIGITAL MARKETING STRATEGIES ON PURCHASE DECISIONS OF FMCG PRODUCTS IN SALEM DISTRICT”. IJRDO - Journal of Business Management 11, no. 3 (August 30, 2025): 58-67. Accessed October 26, 2026. https://www.ijrdobm.com/index.php/bm/article/view/6443.