K. Balakrishnan, and Dr. T. Asothai. “DUAL REALITIES OF RESOURCES CHALLENGES AND MARKETOPPORTUNITIES IN SMALL SCALE ENTERPRISES OF NAMAKKAL DISTRICT”. IJRDO - Journal of Business Management, Vol. 11, no. 3, Aug. 2025, pp. 1-9, doi:10.53555/bm.v11i4.6445.