Dr Hemachandran Ravikumar and Leela Sengottuvelu 2025. THE RISE OF ALTERNATIVE ACCOMMODATION: ASSESSING THE INVESTMENT POTENTIAL OF SHORT-TERM RENTAL PROPERTIES IN GLOBAL CITIES. IJRDO - Journal of Business Management. 11, 1 (Feb. 2025), 41-44. DOI:https://doi.org/10.53555/bm.v11i1.6259.